World Cup fever has spread throughout, well, the World. With so many teams and infrequent games, it's difficult to put one player in the spotlight, but I think we've found a deserving one. The name on the back of his jersey resembles and American sports icon. "James". But that's just his first name, Rodriguez is his last name. And the 22-year old Colombian has quickly become the superstar of the tournament. Last week, he scored 3 goals in two games (with two assists) as Colombia has surged into the quarterfinals. His two-goal performance against Uruguay (a 2-0 win mind you) included a "golazo", a spectacular control of a pass to his left foot and a rocket. He's scored in every Colombian game so far. James Rodriguez, you are the next great thing in soccer, and you are the Longhorndave Sportsman of the Week!